Profile page: community fundraising

Your GiveMatch profile page isn’t just a place to receive donations, it’s a powerful tool to inspire your community to fundraise on your behalf.

💡 Why fundraise on GiveMatch?

1. Donations can be doubled

Every donation made through a supporter’s fundraiser has the potential to be matched. That means fundraisers can tell their network: “Donate to my fundraiser, and your gift could be doubled!” - 84% say they’re more likely to donate if their donation could be doubled.

2. It builds awareness organically

Because donors need to invite two or more friends to donate via their unique link in order to unlock match funding, each donation creates a ripple effect of sharing. It’s fundraising with built-in virality.

3. Support goes further

When donations are matched, supporters feel even more connected to your cause through their increased impact, and motivated to do more.

🚀 How to activate fundraisers from your profile page

• Use the "Fundraise for us" link

Your profile page includes a dedicated button for supporters to start their own fundraiser. Share this link directly in your communications with your communuity or guide people to your profile where they can explore and get started.

• Highlight match funding in your messaging

When you promote fundraising, always lead with the fact that donations can be doubled. Make it clear this isn’t just fundraising, it’s fundraising with extra impact and community drive.

• Feature supporter fundraisers

Spotlight community-led fundraising efforts in your newsletters or via social media to inspire others. Use your profile page as a hub to showcase what’s already happening and the impact your commuinity has already made.

• Create moments or challenges

Set a weekly fundraising challenge or a time-limited goal (e.g., "Can you raise £150 this week to unlock £300 for our mission?"). Encourage your supporters to participate in walks, runs and other sponsored activities, or set up their own fundraising drives.

✍️ Some wording inspiration

Email

Subject ideas:

Turn your passion into matched donations

Be the reason we raise more this month!

Template text to promote GiveMatch:

Start a fundraiser for our cause through GiveMatch and every donation has the potential to be doubled. You're doing more than just raising money - it sparks a chain reaction.

Here’s how it works:

1. Start your fundraiser via [GiveMatch create fundraiser URL]
2. Share your page with friends and family
3. When someone donates, they’ll get their own unique link
4. If two or more people donate via their link, their donation gets matched!

This creates a ripple effect of giving: each person who donates can help unlock more matched donations just by inviting others to support. It's how your fundraising creates momentum, and more impact.

👉 [Start a fundraiser today]

📱 Social Media

Template text to promote GiveMatch:

✨ Want to make a bigger impact? Start a @GiveMatch fundraiser for our cause today 💙

Every donation has the chance to be matched. Here’s how:

✅ Start a fundraiser page
✅ Share it with your family and friends
✅ When someone donates, they’ll get a unique link
✅ If 2+ people donate via that link, their orginal donation is matched!

Let’s grow the ripple effect together: [GiveMatch create a fundraiser link]
#FundraiseForUs #GiveMatch #DoubleYourImpact

Check out our detailed articles with even more template ideas to describe and promote GiveMatch via email, social media and WhatsApp.

If you have any questions at all, just let us know on customer.success@givetree.com and we'll get right back to you. Make sure you've checked out our guidance on how to drive donations to your profile page from your website, socials, and via email.

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