Profile page promotion: your website

Your website is often the first place supporters go to learn more about your organisation and make a donation. Linking to your GiveMatch profile page turns that interest into action, helping you drive more donations, match funding, and community engagement.

Getting started:

• Feature it on your homepage: create a banner or content block that introduces your partnership with GiveMatch and highlights how your community's donations can go even further with match funding.‍
• Add a main menu item: link to your GiveMatch profile page via a Donate via GiveMatch (or similar) navigation button.‍
• Create a dedicated landing page: from your homepage content block, link to a page on your website explaining how supporters can get involved.

For example:

We've partnered with GiveMatch to help your generosity go even further. When you donate or fundraise through our GiveMatch profile, you can unlock match funding - doubling your impact at no extra cost to you.

Visit our profile [hyperlink] to donate directly, explore and support active fundraisers or even start your own fundraiser to help raise even more!

Here’s how it works:

• Donate - directly, or through a fundraiser
• Share your unique referral link with family and friends - spread the word!
• When two or more people donate via your link, your donation is matched
• Your friends can then do the same - creating a ripple effect of giving that amplifies every gift and helps us do even more.

Every match-funded donation means more impact, more awareness, and more support for the work we do. Thank you for being part of it!

Top tip:

Make sure all links open in a new tab, and include tracking if you're monitoring campaign traffic.

‍Don’t forget:

We have a ready-made asset library to help promote your GiveMatch profile page.

Here are a few great examples of this in action:

Send us a message on customer.success@givetree.com if you'd like help with any custom branded assets.

If you have any questions at all, just let us know via our email and we'll get right back to you. Make sure you've checked out our follow up articles on how to promote your profile page from your socials, via email, and how to drive community fundraising.

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