Profile page promotion: email

Email is one of the most direct ways to reach your community. A well-placed fundraising ask can turn passive readers into active supporters.

Introduce your email community to the concept of GiveMatch and then include a call to action directing supporters to your GiveMatch profile in every email you send.

🧩 Introduce Your GiveMatch Profile

Example: general intro

We’re now live on GiveMatch—a match-funding platform that helps your generosity go even further.

Whether you want to make a one-off donation or start your own fundraiser, it all happens in one place: our new GiveMatch profile.

💙 Every donation made through GiveMatch has the potential to be matched—doubling your impact at no extra cost.

Here’s how it works:

1️⃣ Make a donation - for example, £25

2️⃣ Share your unique link with friends and family

3️⃣ Encourage two or more people to donate via your link, and your original gift will be doubled! £25 becomes £50 🎊

👉 Explore our profile, donate, or start fundraising [GiveMatch profile link]

Example: campaign specific

🚨 Our new [Spring Appeal] has launched—and this year, your support can go even further thanks to GiveMatch.

We’re using our GiveMatch profile to power the campaign, which means:

✅ Every donation has the potential to be matched—doubling your impact at no extra cost.

✅ You can start your own fundraiser in minutes

✅ Your support creates a ripple effect—helping us reach even more people in need

Here’s how matching works:

1️⃣ Donate via our GiveMatch profile - for example, £25

2️⃣ Share your unique referral link with friends or family

3️⃣ Once two others donate through your link, your donation will be matched. £25 becomes £50 🎊

💙 All funds raised will help us [brief impact description—e.g. “provide vital mental health support for young people this summer”].

👉 Donate or fundraise now [GiveMatch profile link]

Let’s make this our most impactful appeal yet—together.

Check out our article for a detailed sequence of email template ideas to promote your fundraising campaigns

📣 Highlight an active fundraiser

Example 1: individual fundraiser spotlight

🌟 Support Maya’s Fundraiser

Maya is running 10K to support [Charity Name]! Every donation to her GiveMatch fundraiser could be matched—so your support goes twice as far.

👉 Donate to Maya’s fundraiser [insert fundraiser URL]

Example 2: “Fundraisers in Action” roundup

💙 Our community is incredible—and growing! Here are a few amazing fundraisers you can support right now on GiveMatch:

Team Hope’s Walk for Wellness → [insert fundraiser URL]

Amir’s Birthday Fundraiser →[insert fundraiser URL]

Fundraise your own way! → [link to start a fundraiser]

Every donation can unlock match funding. Let’s keep the momentum going!

✉️ Short CTAs for all email headers/footers:

• Include a “Support Us on GiveMatch” section with your direct donation link
• Feature active fundraisers or community stories from your profile page
• Highlight that all donations can unlock match funding and help you raise more funds

These examples can sit quietly but effectively as standard CTAs of your regular emails:

• 💙 Support our work with match-funded donations: [GiveMatch profile page link]
• ✨ Double your donation at no extra cost: [GiveMatch donation link]
• 🙌 Fundraise or donate—with match funding: [GiveMatch profile page link]
• Create a ripple effect of giving. Start here: [GiveMatch profile page link]

If you have any questions at all, just let us know on customer.success@givetree.com and we'll get right back to you. Make sure you've checked out our guidance on how to promote your profile page from your own website, socials, as well as how to drive community fundraising.