Ramadan 2025
This Ramadan, we’re excited to help you amplify your fundraising with a special promotion featuring our daily leaderboard challenge. Your organisation has the chance to stand out and unlock extra matched funds every day by engaging your supporters!
How it works:
🏆 Compete in three categories🏆
- Most Matches: The charity with the highest number of completed matches.
- Most Donations: The charity with the most individual donations.
- Most Raised: The charity that raises the highest total amount.
If your charity is positioned on the leaderboard, you will unlock match funding from your match pot - here's the breakdown:
- 1st place unlocks £1,500
- 2nd place unlocks £500
- 3rd place unlocks £250
- Places 4-10 unlock £100
If charities tie, the amount for that position will be given to the charity that achieved that position first. Remaining tied charities will be allocated the following ranking based on their tie to achieve the position. Full terms and conditions can be found here.
All charities are eligible to participate - you just need to have a live fundraiser to be involved!
For pointers on how to set up your next fundraiser, check out our article. If you've already got a fundraiser set up check out our advice on optimising your fundraiser and promoting your fundraiser.
Supporting Assets:
To help you promote your campaign and climb the leaderboard, we’ve prepared a set of resources for use in email, on your website and your socials. Choose from three different designs and download them here.
Here's an example:
Tracking your progress
You can track the live daily rankings of the leaderboard in all three categories here.
To see confirmed daily results, head to your charity dashboard and navigate to the Leaderboards tab, and then click Ramadan:
The leaderboard concludes at 11.59pm daily.
View your matchpot status on the Dashboard section - the top section is match pot 'used' and therefore awarded to you as a charity. The amount 'remaining' is the amount you have left available to you. For example:
How will I receive leaderboard funds?
The leaderboard is essentially another way to unlock match funding. In the same way that a donor getting two friends to donate via their referral link generates a match, positioning on the leaderboard unlocks match funding.
Therefore any time you rank on the leaderboard, the amount will increase in the 'used' section of your Matchpot tile and the same for when donations are matched via your fundraiser.
Our DAF partner will confirm the total donations, and total match funding awarded (across the leaderboard, and via your fundraiser), to be paid the following month. For example, donations and match funding awarded in March will be processed in April.
If you have any questions at all, please let us know via customer.success@givetree.com
